Branded Domains

In this article UsingJoomla.com would like to write a little about Branded Domains, or sometimes referred to as Brand Domains.

A Branded Top Level Domain, or Brand Top Level Domain, is made possible by ICANN's (Internet Corporation for Assigned Names and Numbers) generic Top Level Domain program where a branded corporation can use their corporation name as their top level domain.

Not available for registration by the general public, a branded top level domain gives advantages to Corporations.

• Reinforces brand awareness among consumers;
• Increases brand / trademark security by reducing brand / trademark abuse;
• Corporations will own their own "part" of the internet by owning their own Top Level Domain;

There are a significant number of Brand Top Level Domains in existence.

Because existing Brand Top Level Domains are not available for public registration, we shall not list them all here but will list some as examples so that you easier get the idea.

If you wish to have your own Brand Top Level Domain name for your business, organisation, or trademark - there would be a process to go through which could be a long and expensive process. Explaining the process is beyond the scope of this article.

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